Book Fest Book Fest Honored For Marketing Campaign

November 08, 2005

Bowling Green, Ky. - The Southern Kentucky Book Fest has won a second place award for its Marketing Campaign in the 2005 Traverse Awards for Excellence in Tourism Marketing competition.

The award was announced at an Oct. 25 gala during the Kentucky Tourism Industry Annual Conference in Lexington.

The Kentucky Tourism Council presents the Traverse Awards each year to honor the best work in advertising and marketing among Kentucky tourism businesses and organizations. This year, a panel of out-of state experts in tourism marketing judged a record 181 entries.

The Southern Kentucky Book Fest is a partnership of WKU Libraries, Bowling Green Public Library and Barnes & Noble Booksellers of Bowling Green. Jayne Pelaski, outreach coordinator for WKU Libraries, is the chair of the Book Fest’s management committee. Read more of the announcement at www.wku.edu/news/releases05/november/bookfest.html

Book Fest Awarded Two Distinctive Honors

November, 2004

The Southern Kentucky Book Fest was awarded two distinct honors from the Kentucky Tourism Council. The Book Fest won honorable mention in the Traverse Award Marketing Campaign category. This is the third consecutive year the Book Fest has received this award. The winner in this category was the Kentucky State Fair Board. The Kentucky Tourism Council presents the Traverse Awards each year to honor the best work in advertising and marketing among Kentucky tourism businesses and organizations.

“The Southern Kentucky Book Fest partners should feel very honored to have received a 2004 Traverse Awards for Excellence in Tourism Marketing because of the record number or entries this year and the outstanding quality of those entries,” says Vicki Fitch, Marketing Director for the Bowling Green Area Convention and Visitors Bureau.

The second honor bestowed on the Book Fest was being named a “Top Ten Festival or Event” by the Kentucky Tourism Council. Criteria for selection include popularity of the event, its impact on the local tourism economy as well as cultural and historical significance.